Brasil com S
Brasil com S is an NFT project that represents Brazil in the metaverse. The collection uses avatar-based artworks to celebrate Brazilian diversity and raise funds for culture, while building a 100% Brazilian cultural center inside Decentraland to host exhibitions, shows, and debates.
Challenge
The project needed a visual universe strong enough to stand out in the global NFT space and still feel deeply, recognizably Brazilian. It had to translate complex ideas. diversity, democracy, web3, culture funding. into accessible visuals, communicate clearly with people new to NFTs, and work across many touchpoints. OpenSea, social media, metaverse environments, education content, and press coverage.
My Role
I created and led the entire Art Direction for Brasil com S. From brand concept and logo to the NFT avatar collection and all static and motion assets. I developed the visual identity, color systems, and illustration style, helped define how traits would represent Brazilian diversity, and created key visuals for social media, website, metaverse communication, and press. I also directed motion pieces and educational graphics to explain how the project, the NFTs and the future cultural center in Decentraland work.
