Howl-O-Ween
Howl O Ween Costume Edition is a Halloween special from The Pet Collective, a major pet-focused TV and digital channel. I was invited to create a complete show branding package, from logo concept to motion graphics, for this one-off event.
Challenge
The Pet Collective needed a Halloween identity that felt spooky and cinematic, but still cute and family-friendly. The visuals had to work across TV, YouTube, and social media. intro, bumpers, mortises, posters, and thumbnails. all instantly readable and clearly tied to The Pet Collective brand.
My Role
I led Art Direction and Motion Design for the entire show package. I designed the Howl O Ween logo and title treatment, created the animated intro and bumper, built mortises and lower thirds for on air graphics, and developed key art for posters and thumbnails. The result is a cohesive Halloween visual system that keeps the channel’s playful tone while giving the special its own strong identity.