Insense
Insense Academy is an educational program designed to help UGC creators level up their skills and understand how to work with brands. I was invited to create a motion-based explainer video that introduced the course in a clear, engaging way.
The Challenge
The video needed to explain the value of the academy quickly, feel energetic and creator-friendly, and be easy to understand even with the sound off. It also had to work in both horizontal and vertical formats for different platforms, without losing clarity or impact.
My Role
I handled Art Direction and Motion Design for the explainer. I developed the visual style, designed the key layouts and animated the full piece, then adapted it into horizontal and vertical versions. I adjusted composition, pacing and hierarchy so the message stayed strong and readable in both formats.