Fundição Progresso
Fundição Progresso is one of the most iconic cultural centers in Rio de Janeiro, a historic venue that hosts some of the biggest Brazilian artists and festivals. I worked on visual campaigns for multiple concerts, adapting the house key visual into posters, motion banners, and explainer videos that could live everywhere. On-site screens, TV, airports, buses, metro, and the streets.
Challenge
Each show needed its own personality while still feeling part of Fundição’s strong visual universe. The challenge was to respect an existing key visual, translate it into dozens of different formats, and keep everything clear, bold, and legible. whether it was a small social post, a giant outdoor print, or a security explainer video played before the concerts.
My Role
I worked as Art Director, Graphic Designer, and Motion Designer on these campaigns. I received the base key visual and expanded it into a full set of assets. static posters, animated banners, security videos, social pieces, and print materials. I adapted compositions, typography, and motion so that every touchpoint stayed on brand, supported the artists and helped Fundição Progresso communicate consistently with thousands of people every night.