Love Tails
Love Tails is a heartwarming series from The Pet Collective, a major pet focused TV and digital channel. The show celebrates emotional stories between pets and their humans. I was brought in to create a full show branding package in a soft, romantic visual style.
The Challange
The Pet Collective needed a visual identity that felt sweet and cozy without looking childish. The branding had to work perfectly on TV, YouTube, and social media. clear titles, intros, bumpers, mortises, posters, and thumbnails that instantly read as “Love Tails” while staying aligned with the main channel brand.
My Role
I led Art Direction and Motion Design for the entire Love Tails package. I developed the logo and 3D title treatment, created the animated intro and bumper, designed mortises and lower thirds for on air graphics, and produced key art for posters and thumbnails. The result is a cohesive, pink tinted show identity that is instantly recognizable across every platform.