Nectar
Nectar is an Amazon-focused creative agency that partners with brands like Colgate, Epson, and SharkNinja. I was invited to lead the Art Direction for a digital ad campaign that promoted Nectar itself. highlighting its creative services, results on Amazon, and unique visual language.
The Challange
The internal ads needed to speak to e-commerce and marketing leaders in a crowded B2B space. The campaign had to look premium and modern, feel different from typical Amazon screenshots, and still show clearly that Nectar turns data and strategy into high-performing creative for Amazon and beyond.
My role
I led Art Direction and visual development for the campaign. I defined the core concept, created key visuals and layouts, and translated them into static and motion assets for paid social and digital placements. I combined Nectar’s brand palette with clean typography, simple nature-inspired imagery, and clear messaging to create scroll-stopping ads that communicated credibility, creativity, and performance.